Our story began in 2020 when our founder, Imogen, developed a severe allergic reaction to the strong eyelash extension glue used in salons after years of continued application. Not wanting to lose the "lash extension look", Imogen tried every product from magnetic falsies to growth serums to strip lashes before she finally found the perfect solution, DIY Eyelash Extensions, in 2022.

After over a year and a half of product development to get our DIY Lashes perfect, Imogen Collective launched in July 2023.

At-Home Lash Extensions, like ours, are the only lash solution that mimic the seamless look of salon eyelash extensions and are similarly long-lasting! No visible band and no heavy magnetic eyeliner. The DIY Lash Extensions are applied in clusters under the natural lash in just 10 minutes, on the go or at home, and last up to a week of continuous wear. It's safe to say, Imogen is totally in love with them, they're her "desert island beauty buy" and we're sure they'll be yours too.